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Fixing Spam Filter Warnings in Class Manager

If Class Manager tells you your email might be marked as spam, this guide gives you quick fixes first, a simple explanation, and a clear example of pass and fail cases.

Class Manager Classic now includes an AI-powered spam filter for all custom emails sent through the system. This update helps protect our platform from misuse and improves the deliverability of your messages - making sure they land where they’re meant to: in your customers’ inboxes.

What to do to fix it

Try these steps first. They solve most issues in less than a minute.

  1. Remove urgent wording
    Replace phrases like ‘act now’, ‘limited spaces’, ‘grab yours’, ‘click here’.
  2. Keep formatting simple
    Avoid lots of bold text, capital letters or coloured fonts.
  3. Use one clear link
    Do not add multiple links or instructions like ‘copy and paste this link’.
  4. Use calm subject lines
    Stick to factual subjects such as ‘Tickets now available’ or ‘Summer term update’.
  5. Reduce promotional language
    Focus on information rather than encouraging parents to buy something quickly.

If you want help rewriting your email safely while keeping your tone and message, you could try using an AI tool such as ChatGPT or Gemini.

📝 Please note: AI tools aren't perfect. Always review and sense-check any suggestions before using them in your communications.

AI rewriting prompt you can copy and paste

“Please rewrite the following email so that it avoids common spam filter triggers. Keep the tone, message and intention close to the original, but remove or rephrase urgent phrases, pushy language, unusual formatting or anything that might cause email providers to block it. After rewriting it, explain briefly why the original version may have been flagged as potential spam. Here is the email to improve:”

[PASTE YOUR EMAIL HERE]

Why This Happens

Email providers like Gmail, Outlook and Yahoo use automatic systems to protect users from unwanted emails. These systems look for patterns that are often used in spam or promotional messages.

What Can Trigger the Spam Filter

Common triggers include:

  • Urgent language that pressures the reader
  • Excessive highlighting, bold text or capital letters
  • Multiple links or non standard link formatting
  • Words associated with marketing or sales
  • Overly enthusiastic tone that reads like a promotion

These systems do not understand the difference between genuine dance school messages and marketing emails. They only look for patterns.

Why Class Manager blocks it early

If our system warns you, it is because your customers' email filters would likely block the message as well. Catching it early gives you a chance to adjust the wording so your message arrives safely in inboxes rather than being lost.

Examples

Below are simple examples showing what a risky email looks like compared to a safe one.

Example of an email likely to be flagged

Subject: URGENT Limited Tickets Grab Yours Today
Hello everyone,
Our tickets are now on sale and they are selling out fast. You must act now to secure your seats before they are all gone. Click the special link below to get your exclusive access.
www.stagestubs.com/example-show
Thanks,
The Team

Example of an email that will pass safely

Subject: Tickets for our upcoming show are now available
Hello everyone,
Tickets for our upcoming show are now live. You can book them through Stage Stubs using the link below. Please choose the seats that work best for your family.
www.stagestubs.com/example-show
Thank you,
The Team

If you have any questions about the spam filter or need help refining a message, our support team is always here to assist. Feel free to reach out anytime!